May Waterbeds Ever Make A Comeback
The waterbed was born round a half-century in the past because the counterculture's resolution to something pretty basic. We're talking a scarcity of sleep, in fact, although the promise of sloshy lovemaking was a definite promoting point again in the day, too. It was an virtually quick, Memory Wave groovy-licious success. By the late '80s, waterbeds accounted for somewhere round 15 p.c of the bedding market, or a tidy $2 billion a 12 months, in response to a new York Occasions article on the time. If you happen to have been cool back then - or thought you have been or wished to be - or when you valued an excellent evening's sleep on gently rolling waves or dreamed of nights full of wild surfing passion, you owned a waterbed. Or you wished one. The novelty wore off. The revolution died. The summers of love ended. The era faded away. As of late, gross sales statistics for waterbeds are arduous to come by.
But it's clear that issues aren't like they have been back within the swinging '70s and '80s and even into the '90s. The competition (mainly issues like air mattresses and memory foam) has grown. The number of waterbed manufacturers and sellers has shrunk. Do you even know anybody who nonetheless owns a waterbed? Lynn Hardman does. He still sleeps on one every night time. He's additionally sold 1000's of them over the past few many years to countless happy customers. Hardman owns Southern Waterbeds & Futons in Athens, Georgia, and say that business is not like what it was in the '70s, a time when mattress shops did not dot every strip mall in each suburb, and mom-and-pop retailers didn't have to compete with the internet. But there's nonetheless business out there. The waterbed continues to be hanging on. Hardman, who has operated his retailer for 43 years, almost as long as waterbeds have been round. I nonetheless think the waterbed is the very best mattress that's ever been invented. It is like a novelty merchandise.
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